"Drawing is more thinking than actual Drawing"
When it comes to designing an animal character, consider the following:
1) Research
2) Shape Exploration and EXPLOITATION
3) Function
4) Story
5) Identifying and using necessary landmarks
RESEARCH
Researching and understanding the animal that you are designing is essential in creating a believable and relatable character which will elicit an emotional appeal from your audience.
Understand how this animal moves, its mannerisms and overall characteristics (Ex: a fox is sly, a rabbit is timid, a bear is hungry and lazy). Understand it's skeletal structure (just as you do for a human) and also elements such as how it's fur grows, wing and feather patterns, which way it's joints bend. Know it's habitat and how it fits in, also how it adapts (ex: does it change color, loose it's horns etc.)
While internet research and image searches are usefull way's to collect reference, there is no substitute for watching how an animal moves in real life. Sketchbook visits to zoos and even drawing from video's are the #1 way to study an animal in preparation for a character design.
SHAPE EXPLORATION AND EXPLOITATION
“don't just draw the shapes that are already there, but use them and exploit them to create an appealing design...its a way of exaggerating and emphasizing the existing shapes without losing the integrity of the animal.”
David Coleman
Silhouettes can be a great way to break down an animal's complex shape to get to the essence of it's Design. Also Simplifying it into its basic Large, Medium and Small shapes. Figure out what makes this animal what it is, and not a different animal - Ex. what makes a Deer a Deer, and not a horse? How can I exaggerate these shapes so that even in silhouette, my deer can't be mistaken for a horse?
Remember Hierarchy Everything that is essential for the Viewer to understand this character needs to come 1st from its shape. Everything after that (fur, clothing, detail, color) are secondary. "Detail needs to radiate from the core theme"
"Through your own studies from life you'll learn exactly what to streamline, what extraneous details you can lose and what necessary elements you need. Ask yourself what must be present to make the animal character work...?"
3) FUNCTION & STORY
In this step, some Q's you should ask yourself is: what role does this character play? what are it's attributes? What will it do in the story? How will it act? How much does it act like and animal and how much does it act like a human? Does it wear clothes? walk on it's hind legs? Talk?
These Q's are essential in deciding how stylized your animal character needs to be.
Animal Characters are Anthropomorphized to some degree- meaning they take on human characteristics (or characteristics that we can recognize or relate to) that aren't usually there (If they aren't anthropomorphized to some degree, then it is not a character design but a drawing of an animal.)
Remember the key to anthropomorphism is REALITY VS. BELIEVABILITY - you've got to sell your version of the world to the audience.
4) IDENTIFYING NECESSARY LANDMARKS
"Necessary Landmarks are not arbitrarily drawn in but are carefully designed"
At this point you are ready to start Designing your Character. You should have a good understanding of this animal and a rough Idea of how stylized this character needs to be.
Every animal has at least a few or Many features or "landmarks" that individualize them as an animal. For example, what shapes make a hamster recognizable as a hamster and not a mouse?rat?rabbit?bear?cat?
or a deer different than a horse?goat?gazelle?wildebeest?
David Coleman: "If the proper shapes have been exploited to maintain the visual association of [an animal], then the designer has done a good job. [If designing a Raccoon ... The artist can't just apply stripes on a simple shape for the tai, add four limbs to a furry mass, color it accordingly, and want people to believe it is a raccoon if in fact it may not even look like a raccoon besides the color. The color, in essence, is secondary to form and if the shapes have been properly exploited then the artist can take liberties and be more expressive with color. it's the shape exploitation that makes it successful and still communicates to the viewer that it is a raccoon."
The art of Animal Character Design pg 61
Once these landmarks are identified, its up to the designer to exaggerate and stylize one or many of these landmarks.
Elephants for example:
watch for the various landmarks - also see how many variations and how stylized a design can go while still remaining easily recognizable as an elephant
































































